Get Found on Google. Get Patients Booked.
Novarc builds the Google Ads, Local Services, AI coverage, and follow-up system that turns high-intent search demand into answered inquiries and booked appointment requests.
The audit fee credits toward setup if you move forward within 30 days.
Google demand
Search Ads + LSA
High-intent dental searches enter one tracked path.
Novarc capture system
Calls, forms, missed calls, and replies are answered or followed up before interest cools.
Booked
Appointment request
Conversation, intent, and next step ready for review.
The problem
Patients are reaching out. Most practices do not realize how many slip away.
Dental patients do not wait around after a search. They call, compare, ask a question, and move on when the next practice gives them a clearer path.
That is not a front-desk failure. Your team is handling patients in the office, insurance questions, hygiene schedules, cancellations, and real emergencies. Paid search adds another stream of demand on top of that.
Reality in most practices
After-hours inquiry
Checked the next morning
Warm cosmetic question
Waiting while the patient compares options
Missed call during chair time
Voicemail instead of a clear next step
Novarc is built for this gap: answer faster, follow up while interest is fresh, and keep clinical judgment with the practice.
How engagement works
Fresh inquiries get fast responses. Voice follow-up waits for clear intent.
Fresh inbound responses
Inquiry comes in
Call, missed call, form, text, or voicemail.
Fast response
A routed call, reply, booking link, or task.
Practice review
Your team sees what needs a human.
Reply-triggered call
Patient replies
Intent is confirmed by their response.
AI follows up
No unsolicited AI calling.
Appointment queued
Confirmation stays inside your rules.
Reply-triggered call demo
What AI follow-up sounds like when a contact replies.
This demo is a reply-triggered call. The contact had already expressed interest in a cosmetic consult. The AI call happens only after that intent exists. It is not an unsolicited cold call, and it is separate from the immediate responses used for new calls, forms, texts, and missed calls.
Demonstration audio. Your practice name and details replace the placeholders when your AI assistant is deployed.
Transcript
How inbound calls work
Your front desk rings first. AI covers the gaps.
During office hours, calls route to your team first. If nobody answers, or if the call comes after hours, the AI assistant can answer from the rules your practice approved.
Patient calls the tracking number
Calls route to your office according to the schedule configured during intake.
Office gets the first chance to answer
During business hours, your team keeps the normal front-desk workflow.
AI answers no-answer and after-hours calls
The assistant uses your services, hours, insurance notes, booking rules, and escalation rules.
Emergencies follow your written protocol
We configure the routing you approve. The AI does not diagnose, quote treatment, or provide clinical advice.
Safety boundaries
- —Business Associate Agreement is handled before patient data flows through the system.
- —AI rules are built from your approved services, hours, intake notes, and emergency protocol.
- —Novarc does not need access to your PMS or patient records to run acquisition and response.
We'll audit your Google presence and phone coverage before you commit to anything.
What patients see when they search
Show up where high-intent dental patients are already looking.
Novarc builds and manages Google Search campaigns and Local Services Ads for dental practices. Search Ads capture service-specific demand. Local Services Ads can place a verified practice profile near the top of results after Google screening and verification.
Local Services Ad — example placement
Google Verified
[Your Practice Name]
Google Search Ad — service-specific demand
Clear service copy, local relevance, and an obvious next step for people ready to call or book.
For US health care categories, Google may require verification steps such as National Provider Identifier checks. We keep the language current and build around what your practice is eligible to run.
The full system
Three pieces that protect the path from search to schedule.
Step 1
Capture demand from Google.
We build Google Search and Local Services campaigns around the services and locations that matter to your practice.
Step 2
Cover the response gap.
Calls, missed calls, forms, and replies route through a call tracking and AI coverage layer with rules your practice approves.
Step 3
Review what happened.
You see call outcomes, booked requests, missed opportunities, follow-up activity, and the next adjustments we recommend.
Process proof
You should be able to see what happened to every paid inquiry.
Novarc is not a black-box ad retainer. The operating layer shows the search terms we are buying, the calls those searches produced, what happened on each call, and where follow-up is still open.
The console shows operational data. It is not a PMS, and Novarc does not need access to your patient records.
Search review
Queries, wasted spend, and new negatives.
We review what patients actually searched before the call.
Call outcomes
Answered, missed, after-hours, booked request.
Spam, wrong numbers, and existing-patient calls are separated.
AI review queue
Clinical questions and emergency flags route to humans.
Anything outside the approved rules gets reviewed.
Reporting
Weekly summary and next adjustments.
Spend, tracked new-patient calls, booking requests, and follow-up activity.
Founder note
Built close to the Arizona market.
Novarc is run from Arizona and built around the local dental markets here. Scottsdale, Mesa, Chandler, Tempe, and Phoenix do not behave like the same market with different zip codes.
I run this directly. If something breaks, you are not waiting on an account manager to relay the message; I am the one looking at the calls, the ads, and the follow-up path.
I am building Novarc for practices that want a tighter way to grow without handing the phones, ads, and follow-up to three disconnected vendors. The work is simple to judge: are the right patients finding you, are their calls being answered, and can your team see what happened after every paid inquiry?
What the audit gives you
A clear read on where patient demand is leaking.
The $500 audit is not a sales call disguised as strategy. You get a practical review of your Google visibility, phone path, competitor pressure, and the build Novarc would recommend.
If the numbers or market do not support a full build, that should come out before you pay for one.
Sample audit preview
Example categories, not a claim about your market
Demand
Where patients search
Service-line search demand, LSA eligibility signals, and competitor placement around your local market.
Response
Where calls leak
Office-first routing, missed-call risk, after-hours coverage, and follow-up points that need a tighter rule.
Build
What we would launch
Recommended tier, ad spend floor, landing-page plan, tracking setup, and AI boundaries before patient data flows.
Decision point
Should you run paid search now?
Next step
Fix the path before scaling spend.
Pricing
Clear pricing before you get on a call.
You own your Google Ads account and pay ad spend directly. Novarc charges for the system: campaign buildout, landing pages, call tracking setup, AI Receptionist configuration, follow-up workflows, review, and optimization. Third-party usage or healthcare account fees may pass through at cost when required.
Case Study Audit
$500
one-time
For practices that want proof before a retainer.
- ✓Full Google presence audit
- ✓Competitor placement and phone coverage review
- ✓Recommendations specific to your market
- ✓$500 credits toward Core or Growth setup if signed within 30 days
Core
$3,500 setup
$2,500/month
For one-location practices that want Google demand and AI coverage built fast.
- ✓3 Google Search campaigns
- ✓Local Services Ads setup + verification
- ✓2 landing pages
- ✓AI no-answer and after-hours coverage
- ✓SMS/email follow-up workflows
- ✓Call tracking configuration
- ✓Monthly search-term and call review
90-day target: 30 tracked new-patient calls · $1,500/mo ad spend minimum (paid directly to Google)
Start Core →Growth
$7,500 setup
$4,000/month
Setup split: $3,500 today + $4,000 in 14 days
For practices pushing higher-value services like implants, Invisalign, cosmetic, or multi-provider growth.
- ✓Everything in Core
- ✓5 Google Search campaigns
- ✓3+ landing pages, including service-specific pages
- ✓Service-line campaign structure
- ✓Priority optimization cadence
- ✓Reactivation strategy after active campaign data exists
90-day target: 50 tracked new-patient calls · $3,000/mo ad spend minimum
Start Growth ($3,500 today) →Enterprise
$12,500+
$6,000+/month
For multi-location groups or practices that need custom campaign architecture.
- ✓Custom location and service-line strategy
- ✓Dedicated tracking architecture
- ✓Expanded reporting
- ✓Strategy call before scope is finalized
Ad spend is paid directly to Google. LSA charged calls and required third-party healthcare or usage fees may pass through at cost. Novarc does not mark up ad spend.
Our commitment
The 90-day guarantee.
The 90-Day Guarantee. If your campaigns don't generate at least the tracked new-patient call target for your tier within 90 days of going live, we keep working at no charge until we hit the number. No Month-4 invoice. Period.
What the guarantee depends on:
- Ad budget stays at or above the agreed minimum for your tier
- Practice photos, login access, intake answers, and approvals are provided within 3 business days when requested
- Replies to our questions or approval requests arrive within 2 business days
- No Google Ads or LSA policy action, account suspension, or regulatory event outside our control
If any of these slip, the guarantee window pauses while it's resolved — it doesn't reset.
| Tier | Call target | Ad spend floor |
|---|---|---|
| Core | 30 tracked new-patient calls / 90 days | $1,500/mo (direct to Google) |
| Growth | 50 tracked new-patient calls / 90 days | $3,000/mo (direct to Google) |
| Enterprise | Case-by-case (strategy call) | $5,000+/mo |
Metric: tracked new-patient calls in CallRail. Not booked appointments. Not seated patients. We control ad spend to call. The practice controls call to chair.
What happens after you sign
Built in 48 hours from cleared intake.
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1
Intake
You fill out a one-page form: services, hours, insurance, emergency protocol, photos. About 30 minutes.
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2
We build overnight
Call routing, AI rules, tracking, landing pages, and follow-up workflows are configured from your intake data.
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3
Google Ads + LSA built
Search campaigns built, LSA verification started, conversion tracking wired. Day 2.
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4
You review and approve
One approval round. We send a Loom walkthrough of every component. You give the go-ahead.
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5
Go live
Campaigns go active. No-answer coverage and follow-up start. Weekly reporting shows what happened.
FAQ
Questions we hear from every dentist we talk to.
Do I have to change my phone number?
What happens if the AI says something wrong to a patient?
I had an agency charge $4,500 and deliver 11 mostly-spam calls. How is this different?
How do you handle HIPAA and BAAs?
Will patients know they're talking to AI?
What is a Local Services Ad and how is it different from Google Ads?
What happens to my ad account when we part ways?
What does the $500 audit include?
Start with the $500 audit.
We review your Google presence, call coverage, competitor pressure, and the AI coverage plan we would build if we worked together. If you move into Core or Growth within 30 days, the audit fee credits toward setup.